ALYI Publishes Electric Motorcycle Pilot Program Status Report And Previews Upcoming Multimedia Communication Campaign

source：globenewswire.com

As this pilot report update is being published, I should be in the air on the first leg of my latest journey to Nairobi where we are building the foundation of our global electric vehicle ecosystem.

To advance our overall business, we recognize the importance of demonstrating our progress through narrative, pictures, and videos. One of the purposes of my trip is to prepare our partners for a media campaign surrounding our latest business developments.

The prevailing world of YouTube, Twitter, Reddit and the like is both empowering and demanding. Today’s highly democratized multimedia, social media application apps give both celebrities and the moody, reclusive teenager down the block, as well as small, medium and big organizations alike, all virtually equal access to the global news and consumer market. For an early-stage business like ALYI, today’s social media is very empowering, but at the same time, it comes with a demanding burden. The prevailing social media environment both empowers and demands multi-media rich communications.

Our electric vehicle ecosystem in Kenya relies on several public and private sector partners. We have worked literaly for years on building some of the partnerships. It is not possible to launch an electric motorcycle taxi business without local partners to manage a wide variety of critical business aspects from importing parts to employing drivers which entails details to include government authority and paying taxes, not to mention local bank accounts and insurance providers … to name just a few of the considerations that must be addressed to even pilot the electric motorcycle taxi business, let alone run a production enterprise.

When we a launch a multimedia communication campaign, we will generate responses that will go directly to our partners. Some of those responses may well be caustic and potentially damaging to our working relationship with our partners. I want to take every precaution I can to prepare our partners for the communication campaign to include the potentially caustic responses.

As you may have deduced from the above narrative addressing our various partners, our electric motorcycle pilot is much more than just putting electric motorcycles into service as taxis or providing electric motorcycles as short-term rental vehicles. While the electric motorcycle is the star of our pilot, the star is nothing without a critical supporting cast and backstage support team.

After much work to prepare for the star, the star finally makes its center stage entrance. Our supporting cast and backstage support team are doing a tremendous job. When we launch our multimedia communication campaign and spotlight our electric motorcycle star, it will be as a result of the many great partners that believe in ALYI’s overall electric vehicle ecosystem vision.

Our communication campaign will lead with introducing the critical supporting cast and backstage support team members first. For instance, the motorcycle taxi operator partner that is managing the taxi business wherein our electric motorcycle is deployed will be one of the first to be introduced. Please be patient while we reinforce our partnerships against the potentially caustic responses from the negative element that comes with a highly democratized, two-way communication environment. We do not want to inadvertently damage any of our partnerships and suffer a possible setback to our business plan as a result of a multimedia communication campaign.
We will also introduce the manufacturer of the electric motorcycle and highlight the design process between the manufacturer and ALYI’s design partners MODUS and iQSTEL (IQST). Each progressive communication in the campaign will include snapshots into the contributions from unsung, but nevertheless critical component partners that provide essential support to include importing, assembly and maintenance.

The ultimate objective of the communication campaign is not just to feature the current state of the pilot, but to demonstrate the scalability of the pilot into a business that can support the deployment of our order for 2,000 electric motorcycles.

The ALYI electric motorcycle pilot is well underway and is a much more comprehensive initiative than we think most watching ALYI’s progress understand. We believe the upcoming multimedia campaign will demonstrate the breadth and complexity of the pilot and the potential of the pilot to be scal